Ethical SEO Consultant Firm - About us

Affordable Services

Search Engine Optimization is a long and complex process and costs tend to be high. Since we don't have the overhead of a large company, we can offer our services for a better price. We also believe in personalization; for all of these reasons our Customer is not just a number to us. We do not, with a few exceptions, outsource our services. When we do occasionally outsource a function, we use only experts in the matter. However, we always closely supervise the activities of our service providers. You should always choose an Ethical SEO Consultant.

Our typical customer

Our target is a small and medium sized company; for this reason we keep our rates competitive. We act as consultants and we plan our services in order to avoid big up front costs. A SEO strategy is a long term proposition and short-cuts simply don't work.

Experience the difference

During our long journey in the Internet business we have seen it all. When we began planning this new venture, we checked our competition and we were appalled by what we found. This is a short list of examples:

• One company offered to make a Search Engine Optimization for a very high monthly payment without letting us know how they intended to proceed. Checking our statistics we discovered that they did not look at our test web site for more than 5 minutes; they looked at 2 pages in total (out of more than 300).
• Another consultant offered a very inexpensive service, but they did not even bother to check out our test web site.
• Other companies offered a complete SEO Strategy for prices ranging from $500 to $700. We were already acquainted with some of these companies and their very questionable techniques. This is what we call a short-cut; the best way to be banned by Search Engines.
• One of our friends asked for a complete service from an Indian company. Their webmaster had to spend many hours trying to explain to these "experts" that their keywords would not work at all with his business.
• Yet another company offered in writing the guarantee "first page on Google or your money back". We would like to know the opinion of Google in this matter.
• This is very recent. A company proposed, for our test web site, a service with 1 year commitment for the absurd amount of $8,000 a month; this means that we should commit ourselves to an out of pocket expense of $96,000. This amount is not only crazy, they do not know what they are talking about; they spent only 19 seconds on our test web site.

We are different! We really analyze the Customer's needs, we work hard and give you value for your money.

Typical mistakes to avoid:

1. The idea that a web designer or programmer can work on Search Engine Optimization. SEO and SEM (Search Engine Marketing) are very different disciplines than programming or designing and require a specific training. Only a few web designers and programmers are able to work on SEO and SEM.
2. Due to the above mistake we see many web sites that are poorly designed for the purpose of SEO and SEM. Fixing those web sites can cost more than starting all over again.
3. Many web sites that we see on our searches are not compliant, have no site-maps, are filled with tables (or worst with Flash presentations), don't even use Cascade Style Sheets to control the layout of pages. This is what you get for paying a company focused solely in designing a web site; often they are not good even at it. We absolutely recommend our Web site Assessment With less than $300 you will have a clear picture of the situation and you may start your Search Engine Optimization efforts from there.
4. Avoiding at any cost a Pay Per Click (PPC) campaign. It is true that PPC is costly, but normally drives motivated Customers to your web site.
5. Be seduced by a SEO Consultant who offers his/her services for a very small amount of money. Normally you get what you pay for.
6. Be enticed by "black hat" SEO Strategies. They do not work in the long run, and you risk being banned by Search Engines.
7. Believing in the phrase "top positions guaranteed". Nobody can guarantee anything in this field; Search Engines change their algorithms often and no one knows exactly how they work.